Mona Charif is senior vice president and chief marketing officer for NTT DATA Services. She has more than 20 years of experience with Fortune 100 companies, including Dell, Hewlett-Packard, Lucent Technologies and EDS. Mona has broad experience in complex marketing and communications strategy and flawless programme execution. With an extensive background in branding and rebranding companies, she led the marketing integration of the former Dell Services with NTT DATA. Mona also leads the North Texas chapter of Women Inspire NTT DATA (WIN), an employee resource group.